What Are Brand Advocates And How Can You Attract Them?

Understanding consumer psychology is crucial for making your brand attractive to people so that you can build a cult of loyal customers. In this competitive world, having this cult following helps you in navigating through the business world.

One of the essential elements of consumer psychology is brand advocacy and it refers to it as someone who used your product and that product has positively changed their life.

When someone had such a great experience they spread the word using social media, recommending the products to friends and family, and using other methods.

Their recommendations are more likely to be seen as trustworthy than direct marketing, which enables you to attract new traffic and raise your business profile.

In this article, we’ll explore what brand advocates are and how they can benefit you. Then we’ll look at some tips on what you can do to recruit them. Let’s get started!

An Introduction to Brand Advocates and Their Benefits

Brand advocates are those people who vocally express great love for the company and the products or services they have to offer. These people used your product and are moved by the experience that it had to offer so they spread their word through social media or word of mouth.

This is a great way to spread brand awareness organically and build a following that benefits your business. People are more likely to follow their friends or influencers than they are with traditional campaigns.

4 Tips for Attracting More Brand Advocates

Here are the 4 tips that can help you attract more brand advocates and skyrocket your growth-

1. Thank Your Customers with Unexpected Rewards

Everyone likes surprises and rewards, which is why offering your customers unexpected Rewards. This will help you receive regular customers for your business and build a loyal following.

You can reward your customers by offering them a discount on their next purchase, writing a thank you note, or being offered a buy 1 get 1 free offer. These types of gifts or offers help your customers in getting a greater value than what is expected of them.

When a customer is happy with your services and on top of that you offer an amazing incentive to visit back to them, it positively impacts their emotional response towards the business and they become an advocate for your brand.

2. Create Hashtags for Social Media Users

Going viral on social media will help you create a buzz around your brand helping you get new customers. One of the ways to do that is by tweeting. Twitter or “X” as it is called now, has a unique viral recipe that you can try that is by creating your hashtag.

You can create a hashtag like #discountedwednesday or #getyourdonuts, etc. to attract attention from your customers and get traction on social media which will result in your brand going viral.

3. Encourage Feedback Through User Reviews

Getting reviews from your customers can be so great that you should ask every customer of yours to provide you with great reviews.

If you have a storefront then you can easily have a Google Reviews card showcased on the billing desk and ask everyone to provide them with a Google review.

You can also provide them with a coupon code in your next order, by incentivizing them your customers will be delighted to give you great reviews.

4. Offer a Rewarding Loyalty Program

A loyalty program is a fantastic way to repeat customers and build long-term brand advocates. When you have a loyalty program for your customers by creating a profile for your customers and as they purchase regularly from you, you can provide them with a branded card using which you can get amazing deals and discounts on their bill regularly.

Many famous companies like McDonalds, Burger King, etc. have these cards for their priced customers who are regular.

Alternatively, you can have a simple point system where they earn rewards for purchases, referrals social media shares, etc. and they can go a long way in cultivating brand advocates.

These programs create an emotional bond between the customer and the brand, making them feel like they’re part of an exclusive club.

Conclusion

Attracting brand advocates for your business can make memorable experiences and meaningful rewards for your customers. By implementing the above-mentioned strategy, you can get a loyal customer base who will be regular and the best part is that you’ll also receive organic reach. Remember, brand advocates aren’t just loyal customers; they’re your most powerful marketing tool

Here’s a quick recap for you to understand what are brand advocates and how can you attract them-

• Thank Your Customers with Unexpected Rewards
• Create Hashtags for Social Media Users
• Encourage Feedback Through User Reviews
• Offer a Rewarding Loyalty Program