Ten Unique Ways to Use Instagram Guides for Marketing

Snapchat’s newest addition is Instagram Guides. After Instagram Live, Shops, Reels, a redesigned home screen, and many other new features in 2020, you may not have noticed this one. Luckily, Instagram Guides are perfect for keeping things in mind. We already have a guide for you if you want to keep up with the latest Instagram marketing news and tips.

There is a blog-style guide for learning about Guides if that’s all you came here for. Get information on how to make Instagram Guides, how to use them for your business, and more.

What are Guides for Instagram?

Social media carousels and blog posts are both like Instagram Guides. You can use posts, places, or product listings that have already been released from your account or from public accounts to make them. Every guide has a cover picture, a title, and an introduction, and articles can have optional descriptions.

Travel was the main idea behind Guides. Because of the travel bans around the world, Instagram chose to start the feature in May 2020 with a focus on health. The tool was made available to all Instagram users and topics in November. Guides are added to a person’s or brand’s page in a special tab after they are made, and they can be shared in Stories or direct messages. The owner of the account can change, add to, or remove entries as they see fit.

How to get your business to use Instagram Guides

Not sure how to begin with Instagram Guides? Use these samples to get ideas.

Make a list of gifts

A simple way to turn product ads into gift guides for Christmas, Mother’s Day, and other holidays is to use Instagram Guides.

Write down some tips.

In each tip, there is a different brand post that can be used as an example. Visit Instagram’s business account to see more marketing roundups.

Group posts with the same theme together.

Most Instagram businesses have more than one product or service to offer. Get your feedback in order with an Instagram guide that groups posts that are linked together.

Make a list with ranks.

Show off your best-selling items, most-read posts, or most-pinned recipes. If you have an event where people can vote for their favorites, you should share the results in the form of an Instagram Guide.

Send a message or story about your brand.

Make an Instagram Guide that tells new fans about your business and what it stands for.

The guide by French jewelry designer Louise Damas tells the background of the company through posts about its founder, process, one-of-a-kind pieces, and focus on women.
You can also use guides to break down new projects, draw attention to social responsibility efforts, or mark important events.

Give directions with clear steps

Do you want to give tips or show people how to do things on Instagram? Put together posts into an easy, step-by-step guide. Headspace’s “Money Smart Monday” posts were put together into a four-step guide on “how to get on top of your funds.” You can also break down difficult topics here. A guide from the American Foundation for Suicide Prevention tells people how to talk about mental health in a real way.

Call out other people in your neighborhood

Make a guide that shares love, builds your network, or shines a light on people in your neighborhood.

Work together with a maker

Brands can work with influencers, artists, and celebrities in a new way with guides. Tommy Dorfman, Olivia Sui, Lenya Bloom, and Olivia Sui were hired by Everlane to put together gift guides with its goods. Companies could make Guides with all of their brand champions, work with influencers to make Guides on their account, and more.

Support causes and give people tools

Instagram Guides are a place where companies that support causes and do social action can share resources and summarize their work. People on Instagram have shared important explainers, which are then put together in the Act for Racial Justice guide.

The best thing about Guides? They don’t always need you to create brand-new material. Looking at what you’ve already shared on Instagram is the best way to start. Then, start putting your posts into groups that you think your followers will find useful.

How to Figure Out What Makes Instagram Cool

In the huge world of social media, Instagram has become the coolest thing ever because it combines creativity, visual appeal, and the current culture mood so well. As Instagram users look through their feeds, they see a carefully chosen collection of pictures that make them feel cool.

Using images to tell stories visually

Perfect way to convey the message to others. Here you can use filters, editing tools, and layout techniques to tell a story through pictures. The square shape of Instagram makes it look even better. It’s a nod to classic photography and a challenge for users to think outside the box when it comes to framing and composition.

Magic filters and consistent looks

One of the coolest things about Instagram is that it has a lot of different effects. With Instagram effects, users can give their photos a unique mood and style, from vintage-looking tones to high-contrast black and white. When filters are used consistently across a user’s feed, they create a visual unity that adds to the coolness of the whole thing. The filters that a person chooses on purpose create a unique style that makes their profile stand out and gives their material a more artistic feel.

What the Grid Can Do

The grid style on Instagram lets users show off their design and creativity. The grid is like a visual resume; it shows what kind of style the user has. When users play around with how the pictures are arranged, they can make their profiles look cool by using themes or rotating patterns that make the pictures look great. Followers can look at not only individual posts but also the whole visual mosaic, turning the grid into a living storyboard.

Innovation and feature changes all the time

The coolness of Instagram changes over time because the platform is always trying new things. By adding new features like Stories, Reels, IGTV, and shopping connections, the platform stays flexible and adapts to users’ changing tastes. Because Instagram is open to new ideas and trends, it stays a cool place for people to connect and show themselves in new innovative ideas.

In the end

In conclusion, Instagram’s smartness comes from a well-maintained mix of several types of visual appeal, cultural reputation, user behavior, and new knowledges and expertise. Visual storytelling, simplicity, and ambitious living are all assorted together in a way that makes the site truly immersive and meaningful to its users. Instagram is always altering and shaping the world of social media.