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Instagram Guides is one of the most recent additions that the app has added to its lineup of offerings. It is possible that you have not been aware of it because Instagram Live, Shops, Reels, a reorganized home page, and a multitude of other features were released in the year 2020.
Your good fortune lies in the fact that Instagram Guides are specifically designed to bring items to your attention. Indeed, if you are interested in keeping up with the latest Instagram marketing techniques and upgrades, Hootsuite already provides a guide that can help you do so. If you are solely interested in learning about Guides, we also have a guide for that, however it is presented in blog format. Discover the process of creating Instagram Guides, as well as how you can utilize them to promote your brand.
Guides on Instagram: What Are They?
It is possible to make them by utilizing pre-published posts, locations, or product listings from the account of the creator or public accounts. An image for the cover, a title, an introduction, and optional descriptions for entries are all included in each respective guide.
Even though travel restrictions are in place all over the world, Instagram has opted to launch the feature in May 2020 with a wellness-focused focus. In November, Instagram made the feature available to all users and topics. Once they have been made, Guides are displayed under a specific tab on the profile of an individual or brand, and they can be shared through direct messages or direct stories. It is up to the owner of the account to decide if entries should be updated, added, or removed.
Using Instagram Guides to the Fullest
Have you just started making Instagram Guides? Creating Guides containing posts, goods, or locations may be accomplished by following these steps.
Learn how to create a guide for Instagram that includes postings.
- When you are in your profile, click the plus sign that is located in the upper right corner.
- Choose the Guide option.
- Tap the Posts button.
- You can select a post from your feed or a post that you have saved and that was published by other public accounts.
- Tap the Next button.
- Incorporate the title and description of your guide.
- Tap the Change Cover Photo button if you would like to use different photos for your cover photo.
- Check the name of the pre-populated location twice, and make any necessary changes.
- A description can be included if you so desire. You will need to continue steps 4–8 until your guide is finished.
- Tap the Add Place button. After that, hit the Next button located in the top right corner.
- Tap the Share button.
Methods in which Instagram Guides can be utilized for your company
Having trouble figuring out how to begin using Instagram Guides? Make use of these instances to motivate you.
Put together a gift guide.
Repurposing product listings into gift guides for holidays such as Christmas, Mother’s Day, and other occasions is a simple process accomplished through the use of Instagram Guides.
While Afrocentric has compiled a Christmas buying guide with its catalogue, The Lip Bar has compiled a list that focuses on simple and inexpensive presents for those who are just starting.
Create a list of helpful hints.
Every single one of these suggestions includes a separate brand post that serves as a tangible example for inspiration. There are further marketing roundups that may be seen on Instagram’s business account.
Collect posts that are organized according to a theme.
Many of the businesses that are active on Instagram provide a variety of goods and services. Utilize an Instagram guide that categorizes posts that are connected to reorganize your feed. Take, for instance, the vegan snacks, lunches, desserts, and other items that are posted on Hot for Food. The guide, on the other hand, is a good resource for individuals who are solely interested in potential desserts.
Make a list that was ranked.
Put on display your best-selling books, most popular posts, or most popular recipes. If you are holding a contest in which participants are asked to vote for their favourites, you should publish the results in the form of an Instagram Guide.
Discuss a brand’s history or message.
Develop an Instagram Guide that provides new followers with an introduction to your brand and the principles it upholds. In her guide, French jewellery designer Louise Damas provides information about the history of the company, including postings about its founder, technique, one-of-a-kind designs, and strategy that prioritizes women. The breakdown of new initiatives, the highlighting of attempts to demonstrate social responsibility, and the celebration of milestones are all possible uses for guides.
Make the instructions step-by-step available.
Do you want to run a series of guidance posts or provide how-tos on Instagram? Make an upfront, step-by-step direction by compilation the posts.
Offer the credit to other persons in your community.
Making a guide that highlights individuals in your community, spreads some love, or expands your network is something you should do.
Work together with a creator.
There is a new approach for marketers to collaborate with influencers, creators, and celebrities thanks to the introduction of guides.
In addition to providing resources, promote issues.
In the case of businesses that are actively involved in social activism and champion causes, Instagram Guides offer a platform where individuals may summarize their work and share information.
A collection of significant explainers that have been posted by members of the community is compiled in the Act for Racial Justice guide on Instagram. What is the most pleasant aspect of Guides? You are not required to create brand-new content to fulfill their requirements. Taking a look at what you’ve previously posted on Instagram and beginning to organize your content into categories that you believe your followers would find helpful is the simplest approach to get started with Instagram.
