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One of the most famous quotes attributed to the Greek philosopher Heraclitus is, “The only constant is change.” Although we cannot provide evidence, we are certain he was referring to updates on Facebook.
Occasionally, they are the source of widespread controversy (for example, literally whenever the user interface is overhauled). Nevertheless, there is one certain thing: Facebook never rests on its laurels.
It is always the case that something new is being developed, which means that there are always new opportunities for your brand to get an advantage over its rivals. Because of this, we will update this page regularly, highlighting the most significant Facebook updates that occur each month. Don’t forget to check back frequently.
Top Facebook changes that you should be aware of in 2024
The discount option has been introduced to Facebook Shops.
The holidays, according to some, are about spending time with family and friends. Some people believe that it is about shopping. Not only are we not here to take sides, but we are also here to share the exciting news that Facebook Shops has recently implemented a new discounting function… Would you say that the holidays are more about gossip for us than anything else?
When customers are interested in your digital storefront, you now can offer discounts to them if you are the owner of a Facebook Shop. Make specific products available for purchase, provide automatic discounts for orders that meet certain criteria, or activate promotional codes. It is also possible to apply discounts to select collections or to the entirety of your merchandise store.
By adding a banner to your storefront, you may let your clients know about any amazing discounts that you are currently going to be offering. For the time being, discount features are only accessible to shops located in the United States; however, if they prove to be successful, you can anticipate the same functionality being made available to shops located all over the world shortly.
There is now support for Instagram messaging in the Facebook Messenger API.
Because of this change to the Messenger API, businesses now can integrate Instagram messaging with a wide range of applications, allowing them to communicate with customers more effectively. Additionally, the messaging functions of Facebook Shops are now accessible with this API update.
All of the messages that customers send through Instagram profiles, Stories, or Shops can now be accessed on a single platform, and in addition, responses may be sent to those messages. At this point, Facebook is taking yet another step toward consolidating all of its various communication platforms under a single canopy.
Please be aware that this enhanced application programming interface (API) is currently in beta (exclusive, oooh!), which means that only a select few companies and developer partners have access to it at this time. However, preliminary findings indicate that response rates are high, that customer issues are resolved more quickly, and that deeper audience insights are being gained. Because this API update has been implemented, Hootsuite is currently participating in a beta program that will give a select group of client’s early access to Instagram messaging in Inbox. This feature will be made accessible to all Hootsuite users in the year 2024.
A fresh approach to establishing connections Collaboration opportunities for groups and brands
It is possible that a community of individuals who are united around a cause can be a wonderful thing (with a few significant exceptions). But what about a community of people who are together in favour of a cause and who are also receiving swag or support from brands? Better than that!
Facebook is working to make this very thing a reality by extending the capabilities of its Brand Collabs Manager to include Public Groups. It is almost as if Facebook is acting as a matchmaker, bringing together groups and brands that would be a good fit for each other.
Since 2018, the Brand Collabs tool has been operational; however, in the past, it has only been utilized to connect businesses with creative and public figures for paid product placement. As a result of this most recent update, the pool of prospective collaborators has been expanded to include Public Groups as well. When it comes to the creation of sponsored content, group administrators will have the possibility to earn money.
Use the vanish mode on Facebook Messenger.
Facebook has been experimenting with its version of the technology ever since Snapchat was the first to introduce the now-you-see-it-now-you-don’t disappearing message in the year 2012.
With the introduction of Messenger’s Vanish Mode, it is now much simpler to access messages that vanish without human intervention. Send a message using the Vanish Mode, and it will, in a sense, destroy itself after it has been viewed, ensuring the highest possible level of secrecy. The toolbox of Facebook Messenger has also been updated with new colour gradients for the backdrop of your chats and the ability to create emoji replies that are unique to you.
Only by updating your software will you be able to use these new functionalities; after that, you can get tricky. More details about what’s going to happen with Messenger may be found here.
A venture for Facebook is the Oversight Board
If you believe that the reasons for the removal of your content from Facebook are unfair, you now can appeal the decision to a board comprised of actual people.
Even if Facebook makes every effort to maintain clear and up-to-date guidelines in a world that is always evolving, not everything is black and white all the time. When it comes to matters of safety and freedom of speech, the purpose of this Board is to remove Facebook from the decision-making process in severe circumstances.
At that point, an Oversight Board Reference ID will be sent to your Support Inbox. You will then be able to input this ID on the website of the Oversight Board. You also have the option to share a statement outlining the reasons for your disagreement with Facebook’s decision here.
