How to Turn One Piece of Content into Multiple for SEO?

We all know that quality content is the king of SEO for growing naturally. The same concept is applied to businesses that are developing a potential newsletter following or a growing social media presence. Since people access plenty of content daily, they get bored of finding basic and similar content that doesn’t show or offer something unique. If you are also facing the same problem and looking for its solution, it is essential to ensure that your content is relevant to all the platforms you upload it to.

The best thing is that you do not require to start content creation from zero for this. You can simply develop a content idea and convert it into multiple pieces of content, which can expand across various platforms and increase your brand awareness. Creating compelling, brand-new content, such as blogs, articles, etc. daily consumes time and effort, especially when you have an in-house team with a lower budget and fewer resources. Now the question is how would you create an effective content strategy to produce lots of quality content?

To get started, you may create a video on a related topic. Then, you can repurpose it into multiple individual pieces of content and promote them over a specific time across multiple online platforms. This post will guide you throughout this process to make it easier for you.

Prioritize video over plain text content.

According to a study report, the average person inputs 41 words per minute to search for anything, while the average person speaks at around 150 words per minute. This means people used to speak 3.5 times faster than typing.

When you create an article, first, you have to do comprehensive research and then write the first draft. After that, you have to check that article for numerous things, such as plagiarism, grammar, etc., and make necessary changes. This may also require proofreading multiple times. All these tasks may consume the whole day.

As a solution, you can make a video by recording yourself on any trusted video software. You can save it and share it with an audio and video transcription service or use the transcription tool. If you are depending on text-to-speech, it will also require editing, even some people said that editing a text-to-speech transcription will consume more time. So, consider transcription to expand your content quickly if you are a good speaker but not a creative writer.

Step-by-step guide to get the most out of content.

After creating content, it is important to get people to see it and show some engagement. Just like other content strategies, it also requires developing the process of proper planning, creation, and execution and following it rightly.

Here are the main steps you can follow to get the most out of your content.

1. Attract the audience with your topic.

Effective content ideation can sometimes be highly difficult for creators. There are multiple ways to get started based on your content purpose. For example, if you are producing a breakdown of your product/service, start by interviewing an SME (subject matter expert) to gather the most useful information on the product or service and its benefits for the potential audience. It can help you stay updated about the latest features or additions for the users or understand the significant aspects. You can cover these crucial points in your topic to attract the attention of potential readers.  

On the other hand, if you are creating a blog article to bring a large amount of real traffic, first, perform comprehensive keyword research to write your topic. This will assist you in understanding what your target users look for and how to make sure that your content appears in the search results.

2. Blog outline.

Creating an interesting outline for a blog is an important aspect of content creation strategy. When you create your blog structure, record a high-quality video similar to the ways you would compose a blog article. With outline creation for an article with the related questions that you ask yourself, you can easily format the transcription and blog after recording.

3. Content distribution strategy.

Before you start recording your video, find out where your content will be promoted. Platforms or channels where you will share your content heavily impact the video recording, mainly when you will use the video as your content.

For example, companies running a consultancy business should make sure that the videos they are recording should be more professional than videos recorded by e-commerce companies. Most importantly, if you know that your video needs to be split into multiple clips, leave time for a natural partition for effortless editing in the future. As a result, you will know where and how your content will go.

4. It’s time to record your video.

Once you end up with a great distribution strategy, you can start recording your video using reliable video recording software. If you can’t afford expensive software, you may go with free software, such as Zoom and Loom.

If you want to create a recording of yourself in your video form while sharing your screen, you can go with Loom which allows the use of Chrome extension. This is the best software to consider if you have more content, such as a walk-through or PowerPoint presentation.

You might use Zoom if you want to record your video while speaking into your camera. With this tool, you can get an audio file after ending the call. Remember, no matter what recording software you are using, you require an audio file to transcribe and convert it into other formats of content.

5. Video transcription.

This can also be the most challenging task for writers because transcribing 1 hour of audio can consume around 4 hours. Moreover, you need to spend time on detailed research, internal linking, and more tasks. On average, it will take around 1 hour to compose 1000 words of a compelling blog.

That’s a reason most writers consider outsourcing their transcription needs to professional transcribers, who transcribe audio accurately and quickly. Additionally, you can transcribe your audio using trusted transcription tools, like TranscribeMe or Rev. For this, you need to send your files to the specific tool. Once you send it, you are likely to get the audio file back in some hours based on your requirements.

6. Change transcription into a blog.      

Once you get your transcribed file through email, you can easily format post-transcription. Proper outlining of a blog before recording will require simple editing. Just copy and paste the required part into the important area for your content and include things you require, such as links, images, and keywords. 

7. Partition your video into suitable parts.

Note that a specific size of a video may not prove appropriate for all the platforms. If you want to use your video in your social media posts, chop it into various parts to be shared across multiple platforms. Before uploading the video, make sure it aligns with the specific guidelines of each platform. Also, you can use quotes from the video to create text-based social posts, complete articles, or text graphics.

The following are some platforms where your potential audience is accessing information online:

• Facebook
• YouTube
• Google
• Twitter
• LinkedIn
• Instagram

To win the interest of the target audience on each platform, you will require creating a unique experience for users. This needs new and native content, but don’t worry as you will not require content creation again and again from scratch. If your video is 10 minutes long, you can transcribe it into a 2500 word blog which requires 10-15 minutes of reading. To let your content appear on the top of the search engine result pages, you can add relevant keywords.

Let’s assume that you have edited your video to 5 minutes. You can use this 5-minute video to post on your blog and YouTube. To share it on LinkedIn, you can create twenty posts of 100 words. Similarly, you can upload thirty 50-60-word posts on Twitter. You can make ten 30-second videos to upload on various social media platforms.

Alongside search engines and social media sites, there are some other platforms, such as Quora, Reddit, and email marketing to share your content. You can transform any of the 100-word LinkedIn posts in your latest newsletter and add the entire video for users interested in comprehensive learning.

Beginning with an all-inclusive video can help you increase your content capabilities from a usual blog article into more than 50 different pieces of content across search engines, social media networks, and other online platforms. Many leading brands and marketers are known for using this strategy.

For example, Lewis Howes was interviewed for his podcast with Mel Robbins. It was expanded across multiple platforms, including YouTube and podcast platforms. Moreover, he also took a quote from her in the interview and extended it across different social media platforms, such as LinkedIn, Instagram, and Twitter.

To save your quality time in the planning process, copy some important sections from your content calendar and paste them into an Excel spreadsheet. Once you do that, sort them based on platform and date, ensuring they are relevant to the platform. 

8. Share your content.

Since now you have produced different forms of content, share them across multiple platforms to ensure the target audience will see it. Regularly sharing high-quality and relevant content on your website and social media platforms can help you strengthen your brand, develop credibility, and improve reliability as a potential partner. As you have created multiple formats of content from a single video, you can repeat this method and recreate more than 50 pieces of content from a highly engaged blog article.

Enhance discoverability naturally.

Discoverability, searchability, or natural search visibility are important terms in marketing. The search visibility of a brand refers to the percentage of clicks a website receives compared to the total number of clicks for a specific keyword or a set of keywords.

The improved visibility can be gained by creating shareable content with the right keywords that develop links to that page. This helps in increasing rankings for certain keywords and long-tail versions of that keyword. Remember, the more you grow your business, the more dependence on branded search traffic. Branded traffic is one of the biggest drivers of natural traffic. Getting improved ranking organically might be difficult for brands that are not authoritative because they will find it challenging to get backlinks naturally.

Running a growing presence on social media platforms with an improved reputation is important for businesses to increase their brand awareness. More than 4.5 billion people are using the web for different purposes and 3.8 billion people are using different social media platforms. Successfully running growing social media campaigns can improve the searchability of your brand and bring it in front of a large audience.