LinkedIn Pages Updated With New Features

LinkedIn Pages are getting new capabilities that are designed to help businesses increase the number of leads they produce, maintain employee engagement, and gain access to more data. These capabilities are focused on helping businesses achieve their goals.

Some of the new features that have been added to LinkedIn Pages are as follows:

• Documents that can be used to generate leads on product pages
• Under the “My Community” page, you will find configurations that allow you to share content with your colleagues.
• There are a variety of methods that may be utilized to evaluate the influence that employee advocacy has on the level of content engagement and reach.
• If you like to obtain comprehensive information regarding any of these new improvements, you can do so by reading the following.

Process of Creating Lead Forms for Product Pages on LinkedIn

An additional option that was included in the platform during the previous year is known as a LinkedIn Product Page. It operates in a manner that is analogous to that of a business page for a certain product. If a firm offers a product that is so popular that people discuss it and ask questions about it on the internet, then a LinkedIn Product Page is a place where they may go to accomplish those things.

Lead Gen Forms are currently available for use in the process of gathering information about clients through the utilization of Product Pages. Additionally, although Leads-Gen Forms are a feature of LinkedIn’s advertising platform, businesses can make use of them without cost on product pages. They make it possible for businesses to develop a call to action, which provides users with the opportunity to respond by filling out forms that have already been pre-filled.

The information from the user’s LinkedIn profile is used to automatically fill out the form once the user clicks on the call to action. The name of the user, their contact information, the name of their employer, their seniority, the job title they hold, and their location are all included in this information. Following the proposal of a main form, guests will be shown a “thank you” page that contains a link to a place of the business’s selection. This page will be displayed immediately after the lead form has been submitted.

With the use of these forms, for instance, it is possible to collect information on customers in exchange for a coupon code, a free download, or something else of equivalent value.

Since December, LinkedIn has made it possible to create Product sites; nevertheless, to this day, a major percentage of companies have not yet utilized these sites. The number of product pages that are currently being published by 10,000 different companies is currently over 12,000 in total.

The option to use lead-generating forms for free could be the incentive that is required to encourage businesses to establish pages for particular products in addition to having a page for their company. This would be an additional motivation for businesses to develop pages for individual products.

Variations made to the tab branded “My Company”

Shortly, there will be an upgrade to the “My Company” option that is located within LinkedIn Pages. This update will offer a means for administrators to sustain employee involvement with the material.

Page admins now have access to a new feature called “Recommend,” which gives them the ability to curate organic content and suggest articles that users are currently interested in reading. After that, workers can modify these components by utilizing a brand-new tool known as “material Suggestions.”

According to LinkedIn’s observations, employees are more likely to interact with information and share it when it originates from their own company. The following are some of the causes behind this phenomenon:

LinkedIn’s internal investigation discloses that workforces are fourteen times more likely to share the content of their organization’s Page compared to the content of other brands and that they are sixty percent more likely to engage with posts from coworkers than they are with posts from non-coworkers. This is in contrast to the fact that employees are more likely to share articles from other brands.

To provide businesses with assistance in understanding the extent to which this feature significantly influences the engagement and reach of their content, LinkedIn is launching a new statistics area.

The most recent revision and update for pages on LinkedIn Stories

From the blog post that LinkedIn has published, it is made very apparent that the swipe-up functionality can be exploited by any Pages within their various collections of articles. However, the swipe-up feature is available to all Pages, except a few personal accounts that do not have access to it.

After taking into consideration the fact that this has been the case ever since LinkedIn introduced the swipe-up feature a month ago, I am left wondering why it is being brought up once more. There is a possibility that not enough Pages are aware of its existence. This has the potential to be an effective approach for improving the amount of traffic that comes via referrals.

Within its blog post, LinkedIn makes it clear that the swipe-up capability can be utilized by any Pages within their respective collections of articles. Some personal accounts do not have access to the swipe-up feature, but all Pages have access to it.

Conclusion

The type of information that will be featured on your LinkedIn feed is also determined by the activity that you have recently demonstrated on LinkedIn. If you make a change to your profile or reach a significant professional milestone, such as a work anniversary, these changes will be visible to your contacts on your Recent Activity page.

Members are now able to communicate with organizations through the use of a Message button that is located on the Page. This upgrade also makes it possible for administrators to have one-on-one interactions through a specialized inbox that is specifically designed for Pages. Through Pages Messaging, those who are interested in your brand, including job seekers, customers, prospects, and influencers, can now communicate directly with your company.