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TikTok, a social media platform, has garnered immense popularity worldwide. People create short-form content on this application, pertaining to different genres. Launched in 2017, it currently has more than 150 million users, which in itself is a huge number. Many people have found fame using this application. It is also an excellent platform for talent or brand promotion. Apart from that, it also is a great place to earn a fortune. After reaching a certain number of subscribers and gaining decent views, users can monetize their accounts.
The platform started an initiative called the TikTok Creativity program, also known as the TikTok Creator Rewards program to deal with remuneration and fund-related issues faced by creators.
Many influencers had raised grievances against how they were not getting enough remuneration even after creating high quality content. They further stated that a lot of time and resources are used in shooting a perfect video and they do deserve to be well rewarded for that. That is when TikTok decided to hear them out and take the necessary steps to mitigate these issues.
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Eligibility Criteria For TikTok’s Creativity Program
TikTok has always valued original and innovative content. That is why it started the TikTok Creativity Program in February 2023. This program was aimed at rewards creators who go out of their way to create impressive content in different genres. Apart from monetary remuneration, it also assures gifts, work opportunities, and an increased number of subscriptions.
However, not every creator is eligible to be a part of this initiative. TikTok has curated eligibility criteria for influencers seeking to be a part of this program. Let us elucidate the criteria that need to be fulfilled to be a part of this program-
- Age- The creator should be 18 years of age or over
- Followers and Views- They should have a minimum of 10,000 followers, with 100,000 views on videos in the past 30 days
- Account type- They must have a personal account. Brand or business accounts would be automatically disqualified
- Region- This program is currently active only in a few countries, namely Brazil, the United Kingdom, the United States, Japan, Germany, Korea, and France. The creator must hail from these countries
- Regulatory standards- The content one creates must adhere to the community guidelines put into place by TikTok
Once you ensure that you fulfill the aforementioned criteria, it is time to get some real work done! Joining the TikTok Creativity Program is not as complicated as it sounds. You just need to follow certain steps:
- Open the application and navigate into account settings or monetization
- Click on the TikTok Creator Rewards Program tab
- TikTok will redirect you toward the application link and a form will pop up
- Fill the application form with relevant and authentic information
- Click on submit and wait for TikTok to verify it
- Once approved, you will get a set of instructions on how to get the remuneration you deserve as a part of this program!
How do I ensure that the TikTok content I create would qualify for the TikTok Creativity Program?
If you really aspire to be eligible for the TikTok Creativity Program, you need to ensure that your content stands out among others. Plagiarized or copied content is a big red flag. The videos you create should be on a trending topic, which the audience will find informative and entertaining. An engaging introduction and conclusion would also keep the audience hooked to your content.
Apart from that, interactive elements like Q&A sessions, CTA prompts, and intriguing content that leaves the audience with numerous questions may work wonders in making your content fulfill the eligibility criteria for the TikTok Creativity Program.
Quirky visuals, texts, smooth transitions, and catchy music and dialogues also help in enhancing the quality of audio/visual content, thereby increasing the engagement rate.
It is also important not to violate any TikTok community guidelines in the content you create. Refrain from posting content that might hurt religious or communal sentiments. Try not to promote self-harm, alcoholism, and substance abuse. Also, try not to spread misinformation or promote fake news.
Things to Expect from the TikTok Creativity Program
Well, once your content gets qualified for this program, you become eligible for a generous rate of remuneration from your content.
As per the program, you can easily earn USD 4-8 per 1,000 views, which is quite generous. You also get entitled to an earning of USD 100-600 per million views, depending on the quality and type of content you create. It promises nearly 20 times higher earnings than previous TikTok initiatives.
As a creator, you need to keep track of your content’s ranking and performance. Optimizing the content as per the ongoing trends is also quite important if you want to be a part of this program. There are numerous tools offered by TikTok to help you manage your rankings and interactions with your audience. Make use of these tools and enhance the quality of your content. Moreover, the content also needs to be suitable for mobile viewing since many people prefer to watch TikTok content on their phones.
This program solely depends on the quality and type of content you create. The better the quality of your content, the higher you get paid. By being a part of this program, you hard work will finally pay off!
Popular TikTok creators are applauding the TikTok Creativity Program since it has helped them maximize their earnings and reach new heights. They are encouraging other creators to enhance the quality of their content so that they qualify for this creativity program.
Summing Up
TikTok is an emerging platform that allows people to create short-form content. People garnering a decent number of views and engagement rate can monetize their accounts and earn by creating content on this platform. However, earnings may vary in various aspects. There are times when creators known for uploading quality content do not get the remuneration they deserve. That is when initiatives like the TikTok Creativity Program come into place. This initiative was announced by TikTok on February 2023 in favor of content creators who post quality content. If a creator meets the eligibility criteria they can maximize their earnings on the platform. The program assures earnings of around USD 4-8 per 1,000 views which is quite decent for a creator. To be a part of this program, one has to be 18 years or older and must be a resident of Brazil, the United Kingdom, the United States, Japan, Germany, Korea, and France. The content created must not violate any community guidelines set by TikTok. Apart from that, the content must be on a trending topic and must not promote a topic harmful for society. If a creator adheres to all these criteria, they would be quality for the TikTok Creativity Program.
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