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I was wondering when the last time you watched a video on YouTube was. I’m willing to wager that you’ve seen one today. When it comes to marketing, YouTube is simply too big and too popular to ignore.
Right now, is the perfect time to launch a YouTube channel if you do not already have one. If you have a channel but have never managed to get it off the ground, now is the time to take active steps.
You will be guided through the process of establishing your presence on YouTube by reading this post, which will provide you with a list of stages, resources, and crucial advice to get you started and moving forward.
Nevertheless, this does not imply that you are unable to accomplish other, more concrete objectives through the use of YouTube. Marketing professionals and business owners will find it to be an ideal location.
From a business point of view, the following are three goals that are not only attainable but also make more sense than fame:
Define your objectives.
If becoming a YouTube sensation is your objective, you might be a little late to the party. In today’s world, it is extremely difficult to catch people’s attention because there is so much competition. Because there are so many channels from which people can select, achieving stardom will require a significant amount of effort for several years.
YouTube as a tool for managing one’s reputation
In terms of managing your reputation on Google, here is one item to ponder: The work you do is never done. Even if you have an excellent reputation and are pleased with every result that appears in the search engine results pages (SERPs) for your company’s name, you could still want to produce additional material that is related to your brand.
Video-sharing website YouTube is an ideal medium for managing one’s reputation. When it comes to low-competition navigational queries that include your brand name, YouTube videos score exceptionally well in Google. This is especially correct when it comes to the search engine.
To add insult to injury, videos on YouTube almost always receive the rich snippet treatment, which means that Google displays the video thumbnail, the creator, and the length of the video in the search engine results pages (SERPs). This indicates that you will have an easier time drawing attention to the video search results that you have.
With that being said, you might want to consider uploading videos to YouTube that:
- Overview of your product or service you give
- Exhibit satisfied consumers.
- The input from customers should be visually represented, for as through the collection and presentation of visually appealing testimonials in a video.
- Share some of the inner workings of your team.
Organize a schedule for the production of videos.
The production of video content, like any other kind of content, calls for a significant amount of planning, arranging, and thinking.
The following is the procedure that I follow regularly when it comes to developing an editorial calendar:
- To begin, research keywords.
- To generate more particular ideas, you can use question research.
- Make use of seasonality to determine the appropriate date for each piece of content.
- Make sure to set up enough time for creation and promotion.
YouTube to develop alternate routes of media exposure and traffic
YouTube acts as an excellent discovery engine, which means that businesses in the majority of niches simply cannot afford to overlook the enormous marketing potential that YouTube possesses.
Imagine your video being offered as the next item to be watched following the product review of your competition. Imagine the possibility that clients of your competitors would come across your video comparison while they are looking for an alternative solution on YouTube.
Improved conversions with the use of YouTube videos
There is a very good reason why videos are effective at increasing conversions: they provide a low-effort way for your customers to understand why they require your product. A great number of case studies have been conducted over time to demonstrate the following:
- According to a study that was conducted in 2011, it was shown that shoppers who watched the product video were 144% more inclined to add things to their shopping carts.
- There is Around one-third of millennials who claim that they have purchased a product as a direct result of seeing a how-to video on the product. The results of this poll conducted by Animoto revealed that nearly all of the respondents (96%) considered videos to be “useful when making shopping decisions online.”
- It was discovered by Wistia that visitors who interact with a video have a significantly higher likelihood of converting than those who do not.
Having said that, YouTube is an ideal platform for hosting your video product overviews because it is free, it provides additional exposure to your products through its enormous community, and it allows people to discover your business through native search and suggested videos. In addition, it offers the additional benefit of ranking well in Google.
Next, go on to the video production.
Although video creation might be scary, particularly if you have a limited budget, it is now simpler and more economical than you might think it would be in the past.
The production of videos in-house
There is a significant amount of video production that can be done in-house, and it does not require the establishment of a separate room or the acquisition of expensive equipment.
Conclusion
YouTube, on the other hand, is an ideal platform for hosting your video product overviews because it is free, it provides additional exposure to your products through its enormous community, and it allows people to discover your company through native search and suggested videos. In addition, YouTube offers the additional benefit of ranking well in Google.
