How to Use QR Codes to Expand Your Reach and Maximize Your Marketing Efforts

In this digital age, getting your business online is the new norm that every business is required to follow. Establishing a connection with your online as well as offline business is difficult to achieve.

This is where QR Codes come in. It stands for Quick Response and is a nifty technology that enables you to share web links with your customers by scanning a QR Code from your mobile phone.

Using QR Codes is one of the most efficient ways you can create a bridge between your online business and your offline business.

In this post, we’ll discuss what QR codes are and why you should consider using them for your business. Then, we’ll talk about you three different ways to use QR codes, and how Pretty Links can help. Let’s get started!

What QR Codes Are and Why You Should Use Them?

QR Codes are two-dimensional bar codes that contain certain information (like URLs), which can be accessed by scanning the code using your mobile phone. You can use the QR Code for your business for multiple reasons, which are as follows-

• You can share anything using the QR Codes and it does not even take a lot of space
• You can use QR Codes in your poster or pamphlet and share an actionable link which otherwise would’ve been very difficult.
• You can share different forms of media such as images, PDFs, videos, URLs, etc.
• Anyone with a mobile phone can use the QR Code

How to Use QR Codes to Expand Your Reach and Maximize Your Marketing Efforts (3 Methods)

Here are the ways you can use QR Codes to Expand Your Reach and Maximize Your Marketing Efforts-

In Place of a Business Card, or as an Elevator Pitch

The purpose of a business card is to provide a snapshot of details related to your business which also includes the contact information.

With QR Codes, you can share this information from your smartphone without the need for business card, however, it is recommended to use both QR Code and Business card. In fact, you can also combine both of them to use both efficiently.

Including QR Code of your website or social media link on your business card can help you in creating an omnipresent approach for your business.

There are a lot of free tools where you can create QR Codes. You can be very creative with QR Code and can link a personalized video that represents you and your business, or even create a link to an infographic that outlines who you are and what you do. Again, you can save the QR codes to your device for easy access when needed.

To Promote Your Products or Services

Offline marketing is something that does not have any measurable results however, when you combine online and offline marketing, you tend to get the best result.

QR Codes can help you in bringing both online and offline marketing under one roof. You can include the QR Code in your offline marketing material and find out how many people are scanning the QR Code to find out the information.

You have a few options when you take this approach:

• You can print a QR Code sticker and attach it to your marketing material or on a random billboard. Once you invoke a sense of curiosity, you can provide your information via QR Code
• You can print a T-shirt with the QR code of your business, people might get curious and would scan your T-shirt where you can find information related to your business.

You can be very creative with your ideas when it comes to using QR codes. It is easier to promote your produce and the only limitation is your imagination.

To Offer Exclusive Discounts and Deals

You can use the QR Codes to provide coupons and exclusive discounts to whoever scans the code and receives the QR Code on their e-mail. This can act as a data collection mechanism for your potential clients and at the same time help you land visitors to your online store.

 To utilize the best out of this strategy, you can follow these tips:

• If you are selling a gym-related product then you can place the QR code in your nearby gyms and get potential clients
• You can link the QR Code to your landing page where you can display the products and provide an exclusive deal for them

How Pretty Links Can Get You Started with QR Codes

Pretty Links is a premium WordPress plugin that offers you link shortening and tracking options. You can combine both QR codes and Pretty links to create a powerful marketing campaign. You can use the pretty links to shorten your link and link it to the QR Code.

This way you would be able to track all the scans that the QR Code has received. The best part of the Pretty link is that the plugin also comes with a built-in QR Code generator and you do not have to use a third-party tool to create a QR Code.

Conclusion

QR codes can be an amazing marketing tool if you use it right. Your imagination is the limitation when it comes to using this technology. When you provide an actionable thing to your customers, they would love to interact with that and a QR Code is one great interactive thing that your customers would love.

In the above post, we’ve offered 3 ways to use QR codes to expand your reach and maximize your marketing efforts. Here is a quick recap:

• In place of a business card, or as an elevator pitch.
• To promote your products and services.
• To offer exclusive discounts and deals to customers.