How to Use Facebook Business Manager
Facebook Business Manager started in 2014, allowing businesses a fresh and inventive way to promote and expand their reach on Facebook channels. Since 2020, it’s been known as Meta Business Manager—with new features for promoting your business.
It’s one of the best ways to expand your page to all of Meta’s platforms, including Instagram and Facebook.
Facebook Business Manager can be used to create your pages and view detailed statistics about your audience. Advanced use of Business Manager can also help you to request page ownership for existing pages connected to your business.
There are also other cool features like Verifying Your Business.
Here’s how to use Facebook Business Manager and why it’s one of the best social media tools.
The first step is finding the Meta for Business platform. Navigate to this page, and you’ll be taken to the main page where business happens. You can log in from this page with your Facebook credentials or create a new account.
If you’re new to Meta for Business, bookmark the front page because that’s where you’ll do most of your business!
This is the Meta Business Manager, which links to Marketing on Facebook and the Ads Manager.
You’ll find it here if you’d like to run any ads for your page (or check your reach on current ads).
Meta for Business allows you to manage your business pages in a single place. This includes page creation, monetization and ads, and managing your page administrators and content.
One of the first benefits is that Meta for Business integrates directly into Facebook and Instagram. These are two of the most popular social media platforms—and with Meta for Business, there’s no need to tab back and forth between both websites to manage pages or posts.
Popular influencers, celebrities, and companies all use Meta for Business.
If you’d like to compete with their reach, Meta for Business makes it easier. Small pages and businesses are easy to manage with regular Facebook accounts—but once you’re crossing into more likes and followers, it’s time to use more advanced tools.
Meta for business was made for business functionality while running a Facebook page through a personal account will fall short when your reach increases.
Meta for business was also designed to be much safer than using your accounts to manage Facebook or Instagram.
If you’re new to Facebook Business Manager, you should also look at this Safety Policy to learn how to avoid scammers. Scammers can attempt to impersonate an official e-mail or message from Meta—however, these messages will never appear through your Business Manager.
You should watch out for any potential phishing messages in your e-mail inbox. If you get any messages claiming to be from Meta, you should log in to your Business platform—never answer any suspicious messages directly.
The most common Meta scams claim you should click on a link because of an issue or copyright infringement.
One of the most important things you should do as a business using the Meta Business platform is verifying your business.
Verifying your business means your page will get picked up as the correct one in searches and SEO results. Once your page has been verified with some simple details, you can be sure that nobody can impersonate your official page.
It also reassures visitors and customers that they deal with the official page.
Visit the Security Center and click on the “Start verification” button.
Facebook/Meta will then ask you for details about your business, including its name, contact details, and operating hours. Once this has been checked to be “the real thing” by the Meta team, you’re good to go—and you get a reassuring blue tick.
Creating a page is important for any influencer, business, or brand online. Facebook Business Manager gives you total control of your page—but you’ve got to create it first.
According to their official Page Creation guide, all you’ve got to do is choose your page’s name, enter the description, and choose an appropriate profile picture that represents you. From there, you will be asked to select your page’s topic from a list of things that best describe your business.
After this, all you’ve got to do is click one more time to create your page.
If you’re wondering, Facebook Business Manager allows you to create and manage several pages. If you are an administrator or business owner, you can use Facebook Business Manager to create your page.
Pages and posts can also be hidden or deleted using Facebook Business Manager. When using Business Manager to post, you can also spread your reach between Facebook and Instagram—and run paid advertising plans for both.
Facebook Business Manager is ideal for small or large businesses. He has everything you’d need as a starting influencer—but he also has all your needs covered when your business or brand grows by 10,000 followers.
The functionality gives businesses total control over their pages, posts, and promotions. It’s much easier than trying to do everything through your personal social media profiles—and that’s where many smaller or starting businesses go wrong.
Manage your small business using high-quality professional tools from the start. When your business grows, there’s no extra learning curve. Facebook Business Manager gives you everything you might need for total page control!
Facebook advertising reach is measured by the amount of individual accounts exposed to your boosted post or page. Advertising reach can set specifics, such as which area, age, or interest group you’d like your posts (and page!) to be advertised to.
However, Facebook Business Manager also adds advanced management tools that allow users to view their audience at a glance.
Your reach can be displayed as various graphs, showing exactly which targeted ads have worked the best (and which ones could use changes).
If you were using alternative tools like HootSuite, you wouldn’t get a clear enough picture of your reach. With Facebook Business Manager, you’ll see exact specifics about your audience and reach because the tool comes from the platform.
There’s one more useful trick that business owners and page managers can use. Facebook Business Manager allows users to request page access to existing pages they may not be actively managing.
This means you can transfer any “created” or older pages for your Business to Facebook Business Manager.
As long as you have been verified as the official owner of the business or brand, Facebook Business Manager can connect your older pages into a streamlined business page.
You can find their official guide on reclaiming page ownership at this link on Meta Business Suite.
Facebook Business Manager also has a handy help section for questions not covered here. If there’s anything you aren’t sure about, type in your question and see if it’s been answered before.
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