How to Put Social Media Skills on Resume?

Social media has transformed the ways of brand promotion, marketing, and customer service. That’s a reason every business is actively running its accounts on various social media platforms. Although some creators and businesses are enjoying the benefits of buying Facebook likes and other social media engagement, organic social media management should be prioritized first to ensure long-term growth on social media. Since 2010, jobs for social media experts have increased rapidly, almost tripled. Thus, the demand for these skills is no different than social media jobs.

A good social media manager must have more detailed knowledge than tweeting some usual videos or increasing a friends list on Facebook. If you are an aspiring social media expert, you must focus on making an impressive social media resume. Also, you can identify one that determines the talents required to be a brand ambassador on social media. If you don’t have any idea how to put social media skills on your resume, read this post to get this problem resolved quickly.

1. Gain sound knowledge of social media platforms.

This is obvious that social media managers must be experts in different social media platforms like Facebook, Twitter, Pinterest, and LinkedIn. Planning is highly significant for any social media manager because there is no benefit in finding those posts in real time. Thus, make sure that you mention this on your social media resume to let employers understand that you are the most valuable asset to them. Additionally, you can provide information about how you use various platforms to support your strategy. For example, planned and scheduled at least ten posts weekly via Buffer, and discovered four applets via IFTTT.

2. Be creative.

Social media platforms are designed to provide something interesting to users so creating posts that seem boring to the audience is not worth it. Although Facebook is trying to provide compelling and relevant posts on the newsfeed, most people used to keep scrolling to find something valuable in their feeds. So, you should have great creativity to develop unique posts that stand out from others, and receive lots of clicks, likes, shares, and retweets.

3. Show up your communication skills.

Social media is not just about having entertainment but it is widely used for communication and making connections. Businesses use social media networks for their branding, customer service, and influencing. So, be ready to create and show a brand personality that can resolve issues and communicate for a company. 

Effective communication skills are also important while working in a team. For example, if you are a member of a marketing team, you will be required to properly communicate what you would like from them and how you will support your team to achieve the desired goal.

Most importantly, your social media resume should also consist of your ability to accurately select the relevant social platform posts. For example, LinkedIn to post information about job vacancies and conference details, Twitter for customer service concerns and questions, and Facebook for uploading company photos and press releases. 

In simpler terms, you should highlight:

• Your ability for effective social media targeting and communication.
• Proficiency in interacting with potential customers and prospects on social networks while getting the most with influencer marketing.

4. Mention your copywriting skills.

Strong grammar and spelling expertise is highly important in any profession. However, if you are making any person a social media star, it is good to catch on the right things. Nothing could be more embarrassing than grammar errors or spelling mistakes.

For example, if you are dealing with any unsatisfied or angry customer on Twitter, you will make sure that all your punctuation is correct. There are many free and paid spelling and grammar checking tools available online, including Grammarly which you can download on your system to check and correct possible mistakes while you are typing.

Remember, you will have limited space or characters to provide any updates or suggestions on social media. So, master your vocabulary, copywriting, and editing skills.

5. Show your past social media success.

Adding your prior social media achievements can make your social media resume highly impressive and considerable. For example, your latest tweet was retweeted 140 times, you have increased Facebook likes by 250%, or your periscope gained 5500 views. This will help you in showcasing your potential employer that you are equipped with all the essential skills of a responsive and talented social media manager.

You can demonstrate how you have successfully developed and engaged a specific community on different social media sites. This will encourage employers to trust you to do the same for them.

For example, you can showcase that you have maximized social media engagement by boosting Facebook likes by 250%, increasing Twitter follower count from 1500-7000, and most frequently interacting with target followers.

6. Social media analytics.

It is believed that once you have recognized your success, you can easily identify your way around Twitter Analytics and Facebook Business Manager. However, you should make sure that it is at the top of your skills list. Yes, it is important to describe that you manage social media, but here is how you would ensure you are an expert at it. Add tracking from Google Analytics to your links while creating a list of your skills.

Also find out:  The Complete Guide for Creating Facebook Ads for CPA.

There are different metrics to evaluate the success of any social media campaign and here are some of the most important ones:

• Facebook Insights
• Twitter Analytics
• Google Analytics

Apart from proficiency in these, you can showcase your experience in identifying the latest trends, analyzing essential metrics, and optimizing social media performance.

7. Show off your image formatting.

Every social media marketer or creator understands that posts with high-quality images get higher engagement and perform much better than those with no images, which makes social media managers expert at evaluating GIFs, right memes, or producing one among their own.

Mentioning this skill on your resume is highly important because this skill plays a crucial role in bringing positive brand sentiment and creating a branded personality. Highlighting your creative and top-performing posts on your social media resume can boost your chances of getting your potential employer impressed by you.