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I was wondering when the last time you watched a video on YouTube was. I’m willing to wager that you’ve seen one today. When it comes to marketing, YouTube is simply too big and too popular to ignore.
Right now, is the perfect time to launch a YouTube channel if you do not already have one. If you have a channel but have never managed to get it off the ground, now is the time to take active steps.
You will be guided through the process of establishing your presence on YouTube by reading this post, which will provide you with a list of stages, resources, and crucial advice to get you started and moving forward.
Define your objectives.
If becoming a YouTube sensation is your objective, you might be a little late to the party. In today’s world, it is extremely difficult to catch people’s attention because there is so much competition. Because there are so many channels from which people can select, achieving stardom will require a significant amount of effort over several years.
Even when I was reading about YouTube star bloggers in 2014, there was one phrase that came to my attention that truly stood out to me:
“We believe that if we were to visit YouTube right now, it would be extremely difficult for us to do so. We were unable to accomplish it.” Nevertheless, this does not imply that you are unable to accomplish other, more concrete objectives through the use of YouTube. Marketing professionals and business owners will find it to be an ideal location.
YouTube to manage one’s reputation
One thing to keep in mind regarding the management of your reputation on Google: You are never really finished. You could still want to publish additional material that is related to your brand, even if your reputation is fantastic and you are pleased with every result that appears in the search engine results pages (SERPs) for your company’s name.
In terms of reputation management, YouTube is the ideal medium. When it comes to low-competition navigational inquiries that make use of your brand name, YouTube videos do exceptionally well in Google’s search results.
In addition, videos on YouTube virtually always receive the rich snippet treatment, which means that Google exhibits the video thumbnail, the creator, and the duration of the video in the search engine results pages (SERPs). Consequently, you will have an easier time drawing attention to the video search result that you have chosen.
Improved conversions with the use of YouTube videos
There is a very good reason why videos are effective at increasing conversions: they provide a low-effort way for your customers to understand why they require your product. A great number of case studies have been conducted over time to demonstrate the following:
- According to a study that was conducted in 2011, it was shown that shoppers who watched the product video were 144% more inclined to add things to their shopping carts.
- There is around one-third of millennials claim that they have purchased a product as a direct result of seeing a how-to video on the product.
- The results of this poll conducted by Animoto revealed that nearly all of the respondents (96%) considered videos to be “useful when making shopping decisions online.”
- It was discovered by Wistia that visitors who interact with a video have a significantly higher likelihood of converting than those who do not.
Having said that, YouTube is an ideal platform for hosting your video product overviews because it is free, it provides additional exposure to your products through its enormous community, and it allows people to discover your business through native search and suggested videos. In addition, it offers the additional benefit of ranking well in Google.
YouTube to develop alternate routes of media exposure and traffic
YouTube acts as an excellent discovery engine, which means that businesses in the majority of niches simply cannot afford to overlook the enormous marketing potential that YouTube possesses.
Imagine your video being offered as the next item to be watched following the product review of your competition. Imagine the possibility that clients of your competitors would come across your video comparison while they are looking for an alternative solution on YouTube.
It is enough to simply be there to raise the likelihood of being discovered. Again, getting into the top 10 on YouTube is not an easy task, but it is not impossible to do it for specialized questions that have a low level of competition.
Make a suitable schedule for the production of videos.
The production of video content, like any other kind of content, calls for a significant amount of planning, arranging, and thinking.
The following is the procedure that I follow regularly when it comes to developing an editorial calendar:
- To begin, research keywords.
- To generate more particular ideas, you can use question research.
- Make use of seasonality to determine the appropriate date for each piece of content. Make sure to set up enough time for creation and promotion.
You will be able to understand the concepts that are underlying keyword groups and include them in your roadmap based on seasonality or other factors that come into play thanks to this arrangement, which makes content planning much simpler.
Next, go on to the video production.
Even though video creation might be scary, particularly if you have a limited budget, it is now simpler and more economical than you might think it would be in the past.
Taking into consideration campaigns with a lower budget, the following are some examples of movies and tools that you could try out:
In-house Video production
There is a significant amount of video production that can be done in-house, and it does not require the establishment of a separate room or the acquisition of expensive equipment.
By utilizing Animatron, you may create videos of high quality that explain things. After a day or so, it takes some time to become familiar with all of the tools and possibilities that are accessible, but after that, the production runs very well.
