A Complete Branding Checklist for New Websites

Many people have a misconception that once went live with their website they will instantly start getting leads for their business. But it is simply not true, you can have the best-looking website in the world but with branding and marketing your website can get lead.

You’ll have to keep many branding elements in mind which will make your website professional and rank worth.

If you do not follow professional guidelines for branded websites, you might lose relevancy in your space. Fortunately, you can prevent this from happening by following simple steps.

New websites need lots of branding and marketing to be done which is why branding is necessary and here in this post we will provide you a complete branding checklist for new websites.

Also, we’ll discuss the importance of developing a branding strategy for your new website. Then we’ll walk you through five key tasks to include on your branding checklist. Let’s jump right in!

The Importance of Branding

The importance of branding is something that cannot be overstated and it is a foundational element for your business. It is an identity that you create for your brand and this identity is something that your customers can identify themselves with.

Branding is particularly essential for organizations that have to establish their reputation and uniqueness. Your website is something that your consumers will use to form a first impression of your brand. So, by designing your website professionally will leave a positive impact on your customers.

A Complete Branding Checklist for New Websites (5 Key Tasks)

Before publishing your website live, you need to get your branding sorted out. Strong Brand presence in the market if the foundation of any successful business and it can only be achieved by branding. To help you get started, here’s a complete branding checklist strategy for new websites that you can incorporate into your new website launch-

1. Write Your Company’s Mission Statement and Brand Story

If you do not know your brand’s mission then your audience won’t either. A mission statement is not a corporate jargon but a very important guide that the brand should follow every time.

To find your company mission statement, you have to ask yourself what’s the purpose behind what you are doing. What changes do you want to bring to the world? Once you’ve nailed that down then you can create a heart-moving brand story with which people connect on an emotional level.

2. Strategize Website and Blog Content

Content marketing is the way to grow your website big and spread your brand’s voice. Writing blogs is something that everyone does but crafting content that speaks to your audience and reinforces your brand values is something that is only a few brands does.

Just think about the topic that is important for your customers and try to connect with your audience on that particular matter by providing positive, actionable help.

3. Integrate and Align Your Website with Social Channels

Having integrated content across all your social as well as web platforms is essential to deliver consistent brand value. The integration especially in social media is paramount when it comes to branding your business.

All your values, ethics, and mission play a key role in defining your digital might, and having a cohesive harmonious voice across all platforms helps you achieve that.

4. Create Branded Links

Branded links are those link that matches your brand name. In the digital space, you often share links but the problem with that is that links can be long and unattractive to click.

This is solved by using a branded link which will mask a readable and aesthetic link over your original link and make it easy and efficient to share with your audience.

You can use Pretty links to create a branded link and this is especially helpful if you are using a WordPress website. Having an aesthetically pleasing link is a small touch, but it goes a long way in establishing credibility.

5. Develop a Brand Style Guide

Style is essential if you want to connect with your audience visually which is why creating a brand style guide is essential. Brand guidelines are a go-to resource for all your branding requirements. From color schemes to typography to logo usage, everything is mentioned in this document.

By implementing brand style guidelines, you can ensure that your brand remains consistent across all channels and platforms.