Your Complete Guide to Linking on YouTube (4 Tips)

YouTube has become one of the most popular platforms in the world with over 2 billion active monthly users. It is a platform that is a preferred video consumption platform making it the best platform for everyone right from content creators to businesses who want to market their brands.

As a business, having a YouTube channel will help you in marketing your business and also enables you to earn extra bucks while promoting your main business.

But that’s not all, making YouTube a part of your business comes with amazing benefits like boosting SEO, generating more traffic, getting more CTR, conversions, etc.

You can use the YouTube platform to market your business, build brand awareness, and encourage viewers to buy from you and become loyal customers.

In this post, we’ll discuss why YouTube can be a powerful marketing tool and Your Complete Guide to Linking on YouTube, so, Let’s get Started!!!

Why You Should Include YouTube in Your Marketing Strategy?

Video marketing can be a great strategy for your business and offers different types of content that can help you stand out in the market.

You can provide them with helpful, informative, and entertaining video content and gain views and followers. Out of those views, you can get customers for your business and this type of marketing will help you boost sales.

There are some amazing stats that can help you in understanding why YouTube is an amazing platform for marketing-

• 75 percent of adults watch YouTube daily
• More adults watch YouTube every week than prime-time cable TV
• Nearly four times the amount of people prefer to watch videos on YouTube than on other social channels
• Almost 70 percent of users watch YouTube to help inform purchasing decisions

There is a huge opportunity when it comes to using YouTube for your business and considering the popularity it offers, you can easily incorporate video marketing into your business.

Some common content that you can make include how-tos, product reviews, interviews, and testimonials. However, you can put together whatever type of content best suits your needs and audience.

How to Effectively Link on YouTube (4 Tips)

YouTube is a marketing platform if used right and without promoting your business, you’ll only be a content creator and might be losing some business opportunities.

 If you are a content creator you must also explore by starting your brand, products, etc. These four tips will help you get started!

1. Add Links to Video Descriptions

Addling links to your video description is a great way of sharing your link to your users. It is linked by your customers as well as the search Engine which is why you should do it often. 

Not only does this help you create backlinks but also helps you in in search engines to rank you higher because of the backlinks and popularity YouTube description offers.

The best part is that there is no limit when it comes to posting links in the description. You can use links as CTA and point views towards other platforms like social media, websites, etc.

2. Link and Embed YouTube Videos on Your Website

Another way you can generate backlinks to boost SEO for your YouTube videos is to link and embed them on your website.

There was research that indicates that top-ranked videos have more embedded videos receiving links from unique domains. So, adding them to your own website is also a good idea.

You can embed video on your website or landing page by clicking on the share button and copying the code snippet. You can paste the snippet on your website and your video will be displayed on the screen.

It’s also a smart idea to share the link to your video with relevant influencers and content publishers in your niche. You can also copy the link to manually share it through other channels, such as in emails and on your website.

3. Add Cards with Links to the Ends of Your Videos

YouTube provides a feature where you can add cards to your YouTube videos to create clickable CTAs. This card will pop up whenever you want it in the videos. This makes YouTube videos more actionable and interactive. You can add images and link both making it attractive for the customers to link.

It’s important to note that, to enable link cards, your YouTube channel will first need to be approved for the YouTube Partner Program. If you are using it as a CTA or linking to an external site, it’s usually best to put it towards the end.

4. Create Shortened, Branded Links with the Pretty Links Plugin

Incorporating shortened and branded links is a recommended thing when it comes to marketing your content on YouTube videos. Shortened URLs that contain your brand name can leave a lasting memory in the minds of your customers.

You can add links to the clickable cards at the ends of your videos and display them throughout your videos as text. You cannot display long and bulky links which is shy using a shortened link like the Pretty link plugin can help you reduce the link size and make it display professionally.

Conclusion

YouTube can be an amazing marketing tool and money-making machine if you can get it right. You’ll need a strong linking strategy to take full advantage of it.

You have to be strategic about this and learning to use the link on your YouTube can help which can provide you with potential leads and conversion. Here is a quick recap for you to get the crux of the post-

• Add links to video descriptions.
• Link to and embed YouTube videos on your website.
• Add a card with a link at the end of your videos.
• Create shortened, branded links.

Do you have any questions about linking on YouTube? Let us know in the comments section below!