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You made the right choice by getting into video marketing. You’ve made the right choice by using video, whether it’s for teaching purposes or to promote a product. Given that it is now 2024, any online advertising plan lacking video is lacking. There’s hard work ahead of you now: you must figure out how to get more people to watch your Facebook videos. It’s hard to get people to pay attention to your information, whether it’s paid or not. You need to make a plan if you don’t want people to scroll past your movies.
I want to start by going over Facebook ad strategies again. Then I’ll give you my six best tips for getting more people to watch your Facebook videos this year:
- Check out the rivals.
- Offer something of value to get people to come back.
- Make material that is just for Facebook.
- Make sound optional
- Play around with a home movie look.
- Always be able to bend.
Here are six ways to get more people to watch your Facebook videos.
Are you sure that your marketing settings are right? Wonderful. This year, let’s talk about six ways to get more people to watch your Facebook videos.
Method 1: Check out the Competitors
To use three new metrics, one of which is “quality ranking.” Quality rating, as you might guess from the name, compares the quality of your ad to the other ads that are trying to get the same audience. I’ll say it again: compared to the others that are trying to get the same crowd. If your ad gets a high-quality ranking, you’re rewarded in two ways:
1) it gets shown more often and better than your rivals’ ads, and
2) You pay less for impressions and optimization events. In terms of a campaign for video views, getting a high-quality score means getting more video views for less money.
You know who’s going up against you. Do some reading. Figure out what their movie ads are about. After that, do it better. Don’t try to copy other people’s work.
Method 2: Use Attractive ways to grab the attention
Facebook says they are making changes to their video ranking system that will make key factors more important. Loyalty is one of them. This is what Facebook looks for to see how loyal your fans are: people who regularly watch your content, people who regularly search for your content, and people who regularly like and share your content. And the more views your videos get, the higher your organic video content ranks.
Method 3: Make material that is just for Facebook.
In the same blog post about the things that affect how videos are ranked, Facebook also talked about how important originality is. More than ever, the social network wants to “limit the distribution” of material that isn’t original or has been used before. You won’t get the results you want if all you do for video marketing is
- Make videos for YouTube and
- Reuse them as videos on Facebook.
Method 4: Make Audio Optional
It is important that your content can be understood without sound if you want to reach as many people as possible and get the most views on your Facebook videos. People should be able to understand what you’re trying to say whether you’re showing how to do basic car repair or talking about a product. If someone in a waiting room watches the first few seconds of your video and sees it’s hard to understand without sound, they will just keep scrolling.
Method 5: Play around with a home movie look.
Making movies that can’t be understood without sound isn’t the only way to turn people off. Some of you may have learned the hard way that a lot of Facebook users don’t trust posts that seem too… promotional. For sure, more and more people like to shop on social media sites, but you should always remember that Facebook is mostly used to connect with friends and read content.
Method 6: Always Be Flexible
The things that work today might not work tomorrow. To be more exact, something that gets a lot of views on Facebook videos today might not get as many views tomorrow. Because of this, your ability to adapt will have a big impact on how long your success lasts. No matter what, you have to be ready to look at how well your content is doing and change course.
Method 7: Change the automatically generated video thumbnail to one that you’ve made yourself.
Getting Facebook users to press “Play” is key to getting more video views. People can quickly process pictures, so the thumbnail for your movie is likely to get their attention first. That means picking a picture that stands out is very important.
What makes a good thumbnail for a video? Remember these things:
- Choose a clip that shows what the video is about without giving away the lesson or the joke.
- Pick a picture that makes people curious by making them feel something like surprise, delight, or wonder.
- It’s more likely that your video will stop the scroll if you use colours and patterns that stand out.
Method 8: Add keyword tags to make your site more search engine-friendly.
People who follow you or see your video shared in their feed are likely to watch your video the most. But if you want as many people to see your movie as possible, you should also make it more likely that it will show up in a Facebook search.
Method 9: Tag Sponsor and Featured Creators
If you only count on the people who like and interact with your Facebook page, it may take a while to get more organic video views. In the end, Facebook groups only get about 5% organic reach, which means that for every 10,000 people who like them, only 500 see their posts.
Include other names or creators in your work to get more people to see it.
Conclusion
You can get more people to watch your videos on Facebook, whether you only want to use natural ways or have money to spend on ads. Use the above tips to get more people involved. Keep an eye on your page’s video details to find the topics, formats, and times that work best for your audience.
