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With 1.785 billion people using Facebook daily, it would be completely unfair to abandon this platform and not investigate it to the best extent possible to increase the number of followers and direct business.
Take a look at the businesses that have the most page likes on Facebook, such as Coca-Cola (which has 50-million-page likes), Levi (which has 13.4-million-page likes), Burberry (which has 13.2-million-page likes), and many others. They would not have proceeded to such a great extent if they had not had faith in the efficacy of social media platforms such as Facebook.
Are you curious about the strategies that great brands use to establish a reputation for themselves and acquire a legion of fans that remain loyal over time and continue to grow? Are you interested in learning the secret to increasing the number of likes on your Facebook page? You have arrived at the correct article!
To help you obtain more likes on your Facebook page without spending a lot of money on your mind, we have compiled a list of nine practical strategies that you may use. Locate the main components of your Facebook business page at the bottom of the page to provide the impression of a reliable and trustworthy brand. Moreover, you should be aware of the measures that should be studied to indicate your growth on Facebook.
Simple and Easy Nine Steps to Get More Likes on Facebook
We have compiled a list of the top nine strategies that have shown to be most effective in increasing the number of likes on our various Facebook pages. Because you all are determined and growing brands, we thought it would be a good idea to share our strategies and recommendations on how to increase the number of likes on a Facebook page.
Point 1: A Cover Photo That Is Appealing and Eye-Catching
Make sure that the cover photo you choose is appealing to the eye because it will be the first thing that potential buyers see when they visit your website.
- Doesn’t have an excessive number of colours, designs, and types of textures
- Your brand’s purpose or belief can be easily conveyed through its appearance.
- A maximum dimension of 828 by 315 pixels is allowed for ranges.
- Does the cover photo description include your company’s logo and a link to your website’s homepage or any other landing page that is specific to your business? This will help to drive authenticity about your company.
Point 2: Elegant Picture of the Profile
To grab the attention, you have to maintain the profile picture in a manner that is both straightforward and engaging. It is common practice for businesses to incorporate their brand logos or wordmarks into their profile pictures; consequently, you can do the same thing. Consider using your professional headshot as a display photo if you are establishing yourself as an individual.
Point 3: In a very direct manner Section on the Description
You should avoid filling the description box on your company’s page with an excessive amount of material. Both of the succeeding should be connected to your invitees:
- Details about your company that are accurate, comprehensive, and up to date, as well as a point of contact to get in touch with you for further information.
- Your unique selling proposition (USP) or services by addressing the concerns or requirements of your clients.
Point 4: Enable Buttons That Are Visible for Calls to Action
It is a fact that many business pages still do not have a snappy call to action button on their page. Make sure you are not one of such companies. To ensure that your company’s name and image are shown in the best possible light, you should enable a direct call to action button at the bottom of the cover photo by using “supremacy words” to get the attraction like as
- Shop Now
- Call us
- Send Your Proposal
- Send Message
- Free Demo
Experiment with different words and put any custom call to action that you desire. Including text in these call-to-action buttons not only demonstrates that your brand is genuine, but it also increases the likelihood that your Facebook page will receive a large number of likes and social interactions.
Point 5: Make posts that are pinned.
If you have a Facebook business page, you can pin your most popular or most successful post to the top of your timeline for almost seven consecutive days. There is a possibility that you will have the opportunity to maintain the material that is of the highest quality and most reasonable at the top of your page. When you do this, you will attract the attention of new users, which will encourage them to like your pages and services and encourage them to explore them further.
Point 6: Develop an Interesting Timeline
You should make sure that you have a timeline that is enlightening and informative to impress and hold the attention of attendees. Regularly, be sure to post pieces that are relevant, usable, and fascinating. These posts should help address any questions or concerns that your users may have.
Include a variety of posts, including those that are informative, those that contain memes, and those that are visual, to give the impression that your timeline is diverse and appealing enough to elicit a like.
Point 7: Put your Instagram account in sync with your Facebook page.
Because Facebook now owns Instagram, users can link both platforms to share posts and multiple traffic resources from each other’s sites. This provides users complete freedom to integrate both networks.
You can integrate your Instagram account with Facebook, and by doing so, you will be able to syndicate your Instagram posts or content on Facebook pages as well. Your Facebook business page will undoubtedly benefit from this, particularly if you have a significant number of followers and a large reach on Instagram.
Point 8: Contests and draws should be organized.
Due to the enormous effects that they produce, these are without a doubt one of the most effective methods for obtaining followers on Facebook.
By holding infrequent drawings for specific items, you will be able to attract a large number of likes and shares at a minimal cost, and you will also give the impression that your company is a community-oriented organization that appreciates its followers.
Point 9: Make sure that your page is always up to date.
For a variety of reasons, including the new algorithm and the reduction in organic reach, a great number of fan pages have just given up. On their timeline, some posts date back more than a year, unresolved feedback and comments as of yet, and so on. The picture of a ship that has been abandoned is not anything beneficial to the interests of the company in any way. You are required to make consistent updates to your page to achieve the desired results.
Wrapping It Up
Facebook is a platform that is incredibly efficient for increasing brand recognition and increasing the number of followers that you have. There are a lot of opportunities that are not available to you if you are not making this site your primary social media channel. Maintaining a firm grasp on a Facebook page to achieve maximum visibility and followership from the people you are trying to reach is not an easy task, but it is also not exceedingly challenging.
