7 Ways to Use Facebook for Marketing

Facebook is one of the most famous social media sites with over 2 billion active users. Facebook is more than a place where you meet friends it has grown into a venue for businesses to market their business.

Whether you are a big corporation or a small local business, Facebook is a powerful marketing tool and a great space to keep your customers informed, develop brand identity, and broaden your reach. This post will discuss 7 ways you can use for Facebook marketing.

7 Ways to Use Facebook for Marketing

Here are the 7 Ways to Use Facebook for Marketing-

1. Making the Most of Your Facebook Business Page

A Facebook page is a great marketing platform for your business and you can make your page not only for listing products but also for sharing links, images, and other posts giving your FB page a personality and character.

You can build your brand identity and show your human side as well by being funny, serious, emotional, etc. You can take risks of being vulnerable with your audience giving a human touch. Ultimately you should consider what your key audience wants and share the content as per their linking.

2. Facebook Advertising: Classic Ads

Facebook comes with ads for a business that wants to boost its reach by bidding for its ad placement. These ads can be placed on Facebook in the form of images, videos, marketplace product images, etc.

Implementing Facebook ads into your Facebook Marketing Strategy is one possible technique that can increase your website traffic and make your business grow its outreach.

There are a lot of features that come with Facebook ads-

• Demographic targeting by Facebook user data on age, location, education, and interests
• Bidding process with low range and high range for optimizing your ad placement
• In-built performance measuring tool

3. Hosting Facebook Contests

Running Facebook contests, sweepstakes or promotions is another Facebook marketing tactics you can use to increase brand awareness and engagement.

There are plenty of tools that you can use to host Facebook Contests. Shortstack offers you several free contest templates for free (only for pages under 2000 likes). Pagemodo also has a freemium plan for you to create contests.

4. Facebook Promoted Posts

Facebook promotes your posts by paying a flat rate to have their individual Facebook posts reach a certain number of users, increasing specific posts’ reach and impressions.

This is a great way you can help reach out campaign towards your customers. Promoting posts is an easy-to-set-up task just by clicking a button beneath any page post. The only drawback that the promoted post has is a lack of targeting options.

5. Sponsored Stories

Sponsored stories are a type of Facebook ad that capitalizes on the “Word of Mouth” marketing concept. If a user sees that three of his friends like a certain page then it is more likely that he will also press the like button.

The goal of Promoted stories is to have a user like a page by showcasing that his/her friend also liked their page.  Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.

Facebook claims that Promoted Stories have 46% higher CTRs and 20% lower CPCs than regular ads making this perfect for some Facebook Marketing strategies.

6. Facebook Open Graph

Facebook Open Graph lets businesses label a user’s action with their app. Billion of interactions are posted on FB Open graph every day.

Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.

The best example of FB Open Graph is Spotify, when you open the Spotify app, you are prompted with a login option and Facebook is one of the options.

You can use a Facebook login prompt followed by a permission request which many users click through with little thought.

Many Facebook games make frequent use of Facebook open graph actions, posting a notice when a user has completed a level or won an achievement.

7. Facebook Exchange (FBX)

Facebook Exchange lets advertisers take advantage of targeting users again through real-time bidding. These types of targeted ads are cheaper with the price per unique click costing 80% less in terms of cost-per-impression and cost-per-click.

FBX ads are considerably cheaper, so the monetary benefits depend on your business’s needs. These numbers are also subject to change as FBX ads begin to appear more often in the news feed.