7 Steps to an Effective Facebook Marketing Strategy

With over 2 billion active users Facebook still reigns as one of the most widely used online social media platforms. Since there is an influx of people on the platform, it is smart for companies to be on FB as well to ensure they can influence them into buying their products.

This gave birth to social media marketing or Facebook marketing to be precise. You can use Facebook for marketing your brand both organically as well as through digital ads. But, you cannot go in with this without a proper strategy.

Getting started with Facebook marketing is the toughest part as you are prone to making losses but once you get a gist of it then you can easily devise a Facebook marketing strategy and market your brand effortlessly.

In this article, we are providing you with 7 steps that you can follow for an effective Facebook marketing strategy

1. Set goals for Facebook

Setting goals is the most important thing when it comes to marketing and Facebook Marketing is nothing different. A clear roadmap to where to take the business is essential to measure the results. For setting the goal, you want to understand what is the outcome that you want. Is it brand awareness or lead generation or is it community engagement?

Whatever your goals are should be clear and must reflect in your marketing campaign as well. While setting goals is necessary, you should not forget the milestones which are nothing by intermediary points that will help you reach your goals.

Your goals are long-term plans but milestones are short-term goals that help you reach your goal faster. With Facebook’s marketing strategy, you can reach your target audience more efficiently.

 For all this to make sense, you would need to track your progress as well. A tool like Sprout can easily help you in tracking your progress. You’ll get your marketing reports which will help you in finding out whether your marketing strategy is working or not.

2. Know your Facebook audience

Breaking down who your audience makes your planning and strategizing phase easy and effective so that you can lay out all the requirements and needs your marketing plan must have.

You can employ tools like Sprout Social which deep dives into social media demographics and is a great starting point. You can get information like Facebook user’s live, language spoken, education, and plenty of more key findings.

Once you have insight into this, you can create a better marketing strategy that you can implement to skyrocket your business growth.

3. Engage proactively with your audience

Facebook is a social media channel and is designed for building conversation among friends and family. As a brand, you cannot forget the importance of what Facebook was made for. You need to make connections with your audience by posting regularly and communicating with your audience for engagement.

Facebook is a great place to hold industry chats or discussions whether it’s with a different audience or your customers. Driving engagement on Facebook helps you get more customers for your brand. If you look at Zippo’s Facebook Marketing strategy, they do an amazing job Zippo does a great job of interacting with users on several comments and discussions on Facebook.

4. Schedule your Facebook content

Being consistent on Facebook is an essential component when it comes to Social Media Strategy. To make things easier you can schedule your content in advance so that you do not miss out on the consistency of posting on Facebook.

Apart from consistency, you are also required to know why kinds of posts do well. Our 2018 Index analyzed what type of posts consumers want from brands. Thirty percent said they would like links to more information and 18% want more images. Videos came in a close third with 17% of people surveyed.

You can use this data to devise a perfect social media strategy with several posts scheduled in advance and making the Facebook posting easy for you.

5. Determine your Facebook ads strategy

Facebook also has an ads feature where you can run ads by selecting a targeted audience. Facebook ads can help your business in amazing brand exposure, help you grow audiences, and much more.

Facebook ads are very simple to implement but it is not an easy task. You have to consider a lot of things before starting like finding your niche target audience, etc.

Many marketers lose their money on Facebook ads because they run the ad campaign without understanding the nuances of it. For all those who are starting with Facebook ads. Our comprehensive guide to creating your Facebook Ads strategy is a great place to start learning more about Facebook ads. 

6. Encourage employee advocacy

We can use our employees as our biggest cheerleaders when it comes to Social Media marketing. Many business owners make the grave mistake of not involving their employees in their marketing strategy which results in a lot of potential going to waste.

If you find it difficult to do that then you can use a tool called Bambu which is designed to streamline the process and make it easy for you to transform your employees into your brand ambassadors. Bambu easily curates’ content for employees and tracks your advocacy program’s performance which makes your job easy.

7. Track & analyze your results

Tracking and analyzing your data is essential when it comes to social media marketing. If you are doing things right, it will be reflected in numbers which is why keeping an eye on the metrics is important.

You can use tools like Sprout for tracking your Facebook, the tool helps you make sense of the data which you’ve collected. KPIs like Page impression, fan growth, and content performance are some important reports that you have to include in your analysis for your Facebook Campaigns.

You can then compare the reports to your competitor and find out what is your standing in your marketing. Making changes to your campaigns as per the data helps you in steering the campaign into right path.