People often say, “Like us on Facebook,” and it’s hard to picture the site being used in any other way. The Facebook Like would have been a bar or bat mitzvah by now if it were a person. We haven’t always thought about how to get more Facebook likes, though.
Friend Feed was the first social networking site to let users click “like” next to a post in 2007. Another year, in 2009, Facebook added a feature that was the same. After that, we all tried to figure out how to get more likes on Facebook. Facebook has a huge audience that could be interested in it. Even though the overall number of Facebook users dropped for the first time in early 2023, getting 2.11 billion likes on your posts still gets them seen by more people.
Keep reading to learn more about how likes help your Facebook marketing and why the likes you get must be real. After that, we’ll discuss useful tips to help you get more Facebook likes—easy tips to get more likes on Facebook.
Point 1: Start by getting the basics of social marketing right.
All of your social media activity will be better if you know what you want to achieve on social media. Consider how your next Facebook post fits your general marketing goals before you schedule it. After all, content marketers who are good at their job are six times more likely to have a written plan in place.
Point 2: Figure out what people want to see.
To make information that people will want to interact with, you need to find out what they like. It will help you make posts that get more likes if you base your decisions on facts from your situation.
You can easily look over your info with many useful tools. Business Manager is Facebook’s official analytics tool, and you can use it to look at data from all of Meta’s social media sites.
Pay attention to the right numbers once you have the info. You can find out what kind of content your audience likes by looking at engagement metrics like applause rate and virality rate.
Point 3: Check to see when your crowd is online.
Putting up something when people are most likely to see it is an easy way to get more likes. The chronological timeline is no longer used, but the algorithm still gives more weight to new material.
It’s easy sometimes, but not always. Select a suitable time to post on Facebook. In general, some things tend to happen over and over again. Most of the time, the best time is Tuesday and Thursday from 8 a.m. to 12 p.m.
After you figure out your “sweet spot,” you should always post content at those times. Accounts that post often get more attention from users and search engines. But accounts that send too many messages turn them off. Try to follow a Facebook posting agenda to find the right mix.
Point 4: Follow Facebook trends to stay up to date.
People will notice you more if you know about the newest styles. People who use Facebook want to see material that is interesting to them. As of now, Facebook Reels are the format that is growing the fastest on the site, and Facebook pushes them almost everywhere. Take advantage of the rise of Reels to get more people to like your short videos.
Live Shopping on Facebook is a great way to get people to notice your business and like your Facebook page. But don’t just follow trends without checking to see if they fit with your overall content plan. The bad move to video in the late 2010s was partly caused by the Facebook echo chamber. Check the facts to see if the trend is working for you before you follow it.
Point 5: Pin a post that a lot of people like
A lot of these tips come down to the phrase “do more of what works.” When you pin a popular Facebook post, more people will see it. This makes it possible for a post that already has a lot of likes to get even more. Working with an influencer, preferably one who can talk directly to your audience, can help you make interesting content that your fans won’t want to miss.
Take advantage of the fact that you have a lot of fans on other social networks. More than 99% of people who use Facebook also have accounts on other social networks.
Why is getting likes on Facebook important?
Likes help Facebook’s system figure out how to rank posts. The posts that Facebook’s system puts at the top of users’ feeds depend on how many likes they get. This is a secret math formula that tells posts what order to go in. A user’s feed comes out of the box after a lot of things go into it.
The formula and likes have been together for a long time. The first feed formula was only based on likes. The latest algorithm for the Facebook feed is a trade secret. But that likely plays a big role. Also, everyone can see them.
Should you buy Facebook likes?
Given how important likes are to a thriving Facebook presence, it can be tempting to buy them. We’ve seen the ads — “High quality! 100% real and active users! Affordable prices!” But no matter what that pop-up says, buying Facebook fans is not a good idea.
For one thing, there are ethical reasons not to do it. But if you need an FBPostLikes blog post to tell you that, then I probably won’t convince you now. You might also get caught. It’s not clear what Facebook’s official position is on fake likes. It doesn’t say that buying likes is illegal. It also doesn’t say that the site won’t punish people who buy likes.
Facebook may not mind if you buy likes, but your customers most likely do. One of the best things about social media marketing is that it helps you build trust with your buyers. All of that will be thrown away if they find out you bought likes. If you only care about yourself, buying Facebook likes is still a bad idea, even if you never get caught. This is because you’re not just lying to other people on Facebook; you’re also lying to yourself. All of those fake likes you buy will make it harder to keep an eye on social media.