5 Best Practices for Linking on Social Media

Social Media is an important space where you must establish your business using a strong marketing strategy. But there is a problem: sharing links on social media can be a little uncomfortable, especially regarding visual and word count.

Linking on social media can boost engagement, expand your reach, improve search engine optimization (SEO), and overall enhance our brand marketing efforts.

In this post, we’ll explain the importance of having a linking strategy on social media. Then we’ll discuss five best practices for linking on social platforms. Let’s get started!

The Importance of Having a Strong Linking Strategy

A link-building strategy is essential for ranking your website on Google SERPs. A website will high-quality links rank higher on Google for keywords of their desire.

Link building is a quick and important method using which you can rank your website higher. Social media can be a cost-effective method using which you can build backlinks and incorporating these into your campaign is essential.

To effectively use the link-building strategy on social media, you have to keep in mind that each platform has its features and options. Like in Instagram, you cannot post links but comes with a ‘Swipe Up’ feature to link to your website page but this can only be used on stories.

5 Best Practices for Linking on Social Media

Now that you understand the importance of a strong linking strategy, let’s talk about how to create one. Here are five best practices for social media linking.

1. Use Shortened and Branded URLs to Boost Engagement

Boosting engagement in social media is the only way you can make sense of social media and Shortened URLs are attractive and clickable making it amazing for incorporating into your link-building strategy.

So, whenever you want to include a link to your blog post or service page, you should have these links shortened by using branded links. Branded links allow you to promote your business with custom name links which makes it aesthetically pleasing for people to click. 

You can use a shortened link tool like the Pretty Links WordPress Plugin. This plugin allows you to shorten your site links in branded format.

2. Cross-Link Your Social Profiles to Grow Your Audience

The best way to grow on social media is to have an omnipresent approach meaning have a presence on all the channels. Try to link all the social media platforms with each other by placing your follow links on each of your platforms.

Cross-linking helps you grow your audience and create a consistent brand identity across multiple platforms. You can also incorporate your WordPress site with a social profile making it easier to share content and enabling your audience to follow you on their preferred platforms.

3. Add Deep Links to Your Website to Improve Rankings

A deep link is a hyperlink that allows you to link to a specific page on your website. Instead of using the homepage for linking, you can use an internal page to help with the page’s SEO performance.

Attracting direct traffic to these pages will help you in ranking higher on Google. There are many ways to create deep links, such as by posting on forums that are relevant to a particular page’s topic. Naturally, you can also use deep linking on social media.

4. Use High-Quality, Engaging Images Alongside Your Links

Using images can help you create overall attractive-looking content that can get more shares, clicks, etc. Using high-quality images in social media posts also helps you increase engagement. You can post any size image but the most recommended size of post image is 1200×628 pixels.

Try to use raw images with less editing, do not post stock images as raw, natural images that you click from your phone or camera get more engagement. Anything stock tends to be something that everyone uses hence, creating a unique image, audio, etc. can help you get more reach.

5. Incorporate Links in Your Social Profile Bios as Calls to Action (CTAs)

Including your link in the bio section of your social profiles helps your account grow higher. Whenever someone lands on your profile, they can click on those links and reach where you want them to go.

The bio section is a great place to put your Call to Action (CTA) link. For example- you can add links to all your social media profiles in the bio section to cross-link accounts. You can add as many links as you want on your video description which makes it a very attractive platform to promote your business.

Conclusion

Posting links on social media is important for utilizing social media at its best. You aim to sell your product and making it easier for your customers is the name of the game.

Establishing a clear strategy is important for making sure your marketing efforts are as effective as possible.

Here is a quick recap of the post-

• Using link shorteners to create shortened, branded URLs that are visually appealing and credible.
• Cross-linking your social media profiles, to help grow your audience and expand your reach.
• Adding deep links to your website to improve SEO rankings.
• Using high-quality and engaging images alongside links, to increase engagement.
• Including links in your social profile bios as CTAs to key landing pages.