4 Tips for Building an Effective Social Media Marketing Strategy

Social Media is a place where your customers are hanging out and it opens up huge opportunities for businesses to go there and influence the customers.

To tap into these amazing opportunities provided by social media, you have to build an amazing social media marketing strategy.

There are several techniques that you can employ to make your social media game top-notch and build a customer base of loyal followers.

In this post, we provide some highly effective tips for building a social media marketing strategy. You’ll learn why each technique is important, as well as how to utilize them most effectively. Let’s get started!

4 Tips for Building an Effective Social Media Marketing Strategy

Here are the 4 Tips for Building an Effective Social Media Marketing Strategy-

1. Create Clear Objectives

The very first step to building a social media marketing strategy is to set up clear goals and build achievable goals for your business.

Here are two tips that will get you on the right track:

• Set up milestones alongside your goal: setting up milestones which trying to achieve your goal helps you measure and track your progress over time. A milestone can be like getting 1000 followers in 100 days and the goal could be converting 1% of your followers as your customers.
• Track and Improve: making micro adjustments while you pursue your goals is something that you have to do. There are a lot of variables that could go wrong with your planning so, it is a constant effort that you have to put in by adjusting small things to make your social media game a game-changer.

Objective is something that you cannot ignore as it is something that’ll help you in measuring and tracking your progress to build an amazing audience for your social media.

2. Target a Specific Audience

Having a good idea about your potential customers is a great way of starting to understand the entire social media paradigm.

“Everyone is not your customers”, you’ll have to create demographic profiling of your customers. Demographic profiling is a method where your customers are evaluated based on their age, gender, ethnicity, income, education level, and multiple other factors.

Information like this helps a business find areas of interest, likes/dislikes, and other important information related to the customers which a customer might subconsciously use to make purchasing decisions.

You can employ similar tactics in your social media strategy so that you can attract the same demographic of individuals towards your brand.

Targeting a specific audience towards your brand will help you in using your resources optimally and enhance your social media strategy to output amazing results.

3. Set Up a Posting Schedule

When it comes to social media consistency is the key. Based on your demographic data profiling, you’ll have to post at a certain time with a certain frequency to gain traction on your social media profile.

You can use automated software and other tools to make your job easy and efficient. When it comes to posting you’ll have to keep certain things in your mind, which are as follows-

• Be consistent in posting content on social media
• Try to utilize automation to make your job easy. Tools like HootSuite and Buffer enable you to plan your social media posts well in advance.
• The right frequency of posting on social media is not something that is one fit all thing but a minimum number of social media posts that you should post is three times a day

4. Cloak and Track Your Social Media Links

Link Cloaking is a method where we change the URL of the link to make it aesthetically looking URL something that can be shared by your followers.

The key part of using link cloaking is its ability to track the clicks that it has received from your audience. You can use a link management plugin if you are using WordPress like Pretty Links which optimizes your link-sharing abilities.

You can get started with this easily just purchase your plan and install the plugin. Navigate to the dashboard and click on Create a new link. When creating a new link make sure to choose cloaked as the redirection type and enable tracking in the advanced option.

Once the link has been in use for a while, you can then check out the stats on its use by going to Pretty Links > Clicks and you’ll see an overview of each link’s stats, including the number of clicks and the referrer.

Conclusion

Social media can be a great source of finding potential customers for your business. You can build a seven-figure business by using social media correctly.

Marketing on social media is not just about posting content but it is also about targeted and strategic posting of content that brings value to your audience.

In the above post, we offered four tips for building an effective social media marketing strategy. To recap, they are:

• Create clear objectives
• Target a specific audience
• Set up a posting schedule
• Cloak and track your social media links