4 Key Elements of a Traffic-Driving Social Media Profile

After creating a social media profile, you post on social media without following a strategy or plan. This is something that all newcomers to social media come to.

You have to be apt with your social media game to gain followers and traction for your website. Building a brand and reaching your social media audience requires a masterful social media strategy.

There are some key elements of building an effective social media profile that can attract your audience and help you reach out to more audiences.

In this article, we will discuss 4 Key Elements of a Traffic-Driving Social Media Profile. In addition, we will also show you how to ensure that these elements are used expertly on your profile and much more. So, let’s get started!!!

4 Key Elements of a Traffic-Driving Social Media Profile

Here are the key elements of a traffic-driven social media profile that will help you build an audience-

1. A Brand-Focused Username

The very first step that should come into your mind when creating a social media profile is to have a recognition username for your social media profile.

Your username is just linking your first name and you cannot go wrong about this. A brand-focused username incorporates your brand name and helps your customers to draw some sort of recognition to rub-off effect.

With a username that matches your brand name, your customers can easily find you on the social media platform and can help you connect with them.

You can follow some guidelines when choosing a username for your social media platform, which are as follows-

• Make sure that your username is the same across all the social platforms
• Keep the username short and brand-related
• If you cannot find the branded username, you can add some term in front or back of the username to make it actionable

You have to keep in mind that it is extremely important to keep your username the same across all social media platforms. This way, you’ll be able to connect with your followers in a consistence manner, and you won’t be lost among other social media handles.

2. A Brand-Building Profile Image

The profile image is the first thing we see when we see someone’s profile so, choosing a good one counts. Your profile image has to leave a good impression or at least brand recognition whenever someone looks at the profile icon.

This will help you in personalizing your brand image and ensure a stronger recall value among your followers. You can follow these guidelines to choose the best profile image-

• The easiest way is to use your brand icon/logo as your profile image
• Image should be crystal clear and easily recognizable. The dimension of the icon or profile image should fit the profile image display area
• Use the same image/logo across all social media platforms to ensure consistency and keep a cohesive social media profile

3. An Engaging Profile Biography

Your biography is the short introduction that you give to your audience when they click on your profile. It has to be precise yet so engaging that it connects with your audience. You can use hooks in your biography to enhance the appeal of your bio.

There is a character limit when it comes to bio so you have to be precise and therefore, should include everything that you represent but, in a few words, which makes it overwhelming to write. You can follow these tips to write a good bio for your profile-

• You have to write the content in concise form and keep it direct focusing on making sure to add some actionable messages as well
• Depending on the platform, you can use targeted keywords/hashtags/mentions in the bio

You can also look at your competitors take inspiration from them and write an amazing bio for yourself. You may find a pattern, or you may learn of an interesting new way to present yourself and your brand.

4. A Branded Website Link

A clickable link that takes anyone from your social media to your website is a necessary element that you should add to your social media profile.

Your link should include your brand name and must look trustworthy and professional to readers which can lead to increased click-throughs.

If your link is longer then you can use a link shortener to enhance the aesthetics of your profile. Link shortener link Pretty Links allows you to create a custom link persistent to your brand name.

Conclusion

Your social media profile can be a great source of customers for your business. Social media can help you in creating a buzz around your brand and quickly increase your brand visibility.

You can maximize your profile potential by building customer connections and engaging with your users. But to achieve all this, you’ll have to be consistent with how you showcase your brand.

This article provides you with 4 Key Elements of a Traffic-Driving Social Media Profile that you should include. Here is a quick recap:

• A brand-focused username
• A brand-building photo
• An engaging profile biography
• A branded website link