3 Lesser-Known Benefits of Using a Link Shortener

Links Shortener is a great way to reduce the size of a big link to a small one. It looks good when you place it on your website and make comes with many benefits.

Links are paramount to the entire internet structure and placing them thoughtfully on web pages not only improves the accessibility for web crawlers but also makes it easy for users to navigate.

The advantages of link shorteners go beyond a good appearance and improved navigation, link shorteners can have multiple benefits.

In this article, we will look at three lesser-known benefits of link shorteners and how they can help your website. So, Let’s get started!

What is Link Shortner?

A link Shortener also known by many names like URL shortener, link compressor, or link shrinker, is a tool used by many webmasters to condense a long URL into small and user-friendly URL. When Clicked, the shortened link redirects to the original URL using a server-side redirect.

There are many URL shortner available like Tiny URL, Bitly, Rebrandly, Sniply, etc.

3 Lesser-Known Benefits of Using a Link Shortener

Here are some of the 3 Lesser-Known Benefits of Using a Link Shortener-

1. Fix Broken Links More Easily

A 404 error page is a page that is shown when a user accidentally enters a wrong URL. For a user, visiting a 404 page is not a very good experience which is why you should avoid it.

When you make any changes to your website’s URL structure, it often is treated as a new page unless you manually redirect it.

Even after redirection, the constant redirection reduces the server speed and is not very user-friendly, which is why using a link shortener can be an amazing way to get past this problem.

Another benefit of using a link shortener is when the link is on an external website for which you may not have control over.  But if you used a link shortener it will be a quick and easy fix.

Just navigate to the link shortener dashboard and replace the link. By replacing the link in one place you’ll be able to make changes to all the places where the shortened link has been shared.

If you are using WordPress, there are various plugins that can make your job easy, for non-WordPress users you can use third-party link shorteners for shortening the links like ad.ly

2. Create Homogenous Shortlinks for Social Media

Having consistency when it comes to your URL is very important so that your links are predictable and becomes easy to maintain the website architecture.

Having a custom brand name in the shortened link helps establish your website as a brand and also boosts the social media strategy for a more consistent brand experience.

You can follow these tips to be more effective-

• You should use a brand-focused name URL for example, brand_name.com/facebook
• The custom short links style should be consistent across social media platform
• Create a shortlinks that match your brand’s username for example, @mashable could use mashable.com/facebook

Your Brand’s image relies heavily on consistency, especially with your brand image so – use it wisely!

3. Track Your Website’s Conversion Goals

A Link Shortner can help you in tracking your conversion goals by providing you data related to the number of users who clicked on the link.

Whether you are a professional marketer or a blogger looking for some conversions then you can track and prepare a conversion report.

Tracking the Conversion Reports regularly would put you in an advantageous position and help you improve the current strategies that you implement for marketing.

Bonus Fact: Easier to Share

A shortened link is a very short URL that can be easy to share and easy to type which makes it convenient for a user. We live in a fast-paced world where every second counts and using a link shortener, you can improve the user’s ease of navigating.

Apart from this, a URL shortener makes it easier for website visitors to type into their browsers. A short URL can be more convenient to share, especially on platforms with imposed character limits, such as Twitter.

Conclusion

There are a lot of benefits to using link shorteners and help a webmaster not only in branding website links but also prevents broken links.

Proper branding using link shorteners helps you keep up with the website’s consistency and assists you in reaching your conversion goals.

This article has highlighted three lesser-known benefits of using link shorteners. In short, a link shortener can enable you to do the following:

• Fix Broker Links
• Create homogenous short links for Social Media
• Tracking Conversion goals
• Bonus: Easier to Share